Strategi Pengembangan Wisata Penangkaran Rusa Tahura Wan Abdul Rachman Kemiling Bandar Lampung

Abstract

Conservation-based tourism plays a crucial role in balancing ecological

sustainability and local economic benefits. The Deer Breeding Tourism

at Tahura Wan Abdul Rachman, Kemiling, Bandar Lampung, holds

significant potential for development to attract more visitors and

support wildlife conservation. However, this area faces several

challenges, including declining visitor numbers, limited facilities, and

insufficient promotion. This study aims to formulate a development

strategy for the deer breeding tourism site using the Analytical

Hierarchy Process (AHP). The results indicate that animal welfare and

health hold the highest priority (0.436), followed by promotion and

marketing (0.283), visitor management and services (0.157), and

infrastructure (0.124). The recommended strategies include improving

wildlife care, optimizing digital marketing, enhancing visitor services,

and upgrading supporting facilities. With the right strategy, this deer

breeding tourism initiative is expected to contribute to environmental

conservation while also boosting economic benefits for the local

community.